Friday 19 April 2013

Finished!

We are really pleased with our final finished music video, and have really enjoyed creating it!

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?


Evaluation Question 3

What have you learned from your audience feedback?

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?


Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

My Poster (+ Poster Research)


This is the poster that i based my own poster on contrasted with my own poster. I found this when researching different posters and found that it was exactly like the one i was imagining.  I decided to use the same picture on the front of my poster and Digi Pak as I thought this would be the most effective in the way that many people would see the poster and then instantly recognize or link it to the CD. I also kept all of my text to the center to make it more clear, and used the same fonts as my digi pak. Overall i am really pleased with the result as i feel that my ancillary tasks all fit well with each other and the music video.
 

My Digi Pak

I have created my own Digi Pak to go alongside my music video, which i created in Photoshop.  Here is my front cover and back cover. I chose to do this in black and white because i thought it was quite simple and allowed the viewer to focus on the writing on the CD, and also links in with the 'home movie effect' of the music video. I took the photo of the eye with the leaf surrounding it because I wanted an interesting and different front cover using a photograph. In Photoshop I put the noise level up to 20% , just like the music video. This creates an old movie effect which also links in with the flashbacks, relating the ancillary tasks to the main music video. I also used the leaf idea all of the way through the ancillary tasks by photographing a leaf skeleton because I decided it on it as a theme. I was subtly making the link between the dead leaf and the alive one, relating it back to the music video idea. I used DaFont.com to find my font, and i used one called 'Blue Noon' all the way through my ancillary tasks because i thought it looked like an illustration and fits well with the look i am going for. I added a bar code, symbols and text to the back cover because this is what i found was on many of the backs of the CD covers i researched. I also gave a website link. Overall i am very pleased with my Front and Back cover and i think they relate well to the Band and the music video.


This is the inside of my Digi Pak, and as you can see i decided on a colour theme and also a photo theme of leaves. I have written the lyrics on the inside page because many CD's seem to do that. I have also added a middle section on both the front and inside that says Of Monsters and Men Little Talks.

Overall i am really pleased with my finished Digi Pak because i feel that it relates well to the music video, whilst showing the personality and target audience of the band.

This is my original image that i used for the front cover, before i edited it on Photoshop. You can see the difference in the colour and grain.

CD back covers

Here are a selection of CD back covers that i have looked at. I really like the one with the central font and think i will emulate that for my own back cover. Researching these was really helpful and i have learnt a lot. By looking at these i have found that there are many different ways of laying out the text and image. I love the Wombats CD layout and the way that the image is using a photo within a photo technique is really interesting and has an eye catching effect. Rihanna's album uses a faded picture so that you can focus more on the writing and not be distracted by the image. The beatles album back cover is one that i really like as it has half the page as the image and half the page as the writing and i think this is an interesting and well thought out technique. Overall looking at these CD covers has been really helpful and i have learnt what to put on the back, for example the bar code, and logo's of the company.


Digi Pak Research


After looking at several Digi Paks, i have decided that the similarities between them are that they all have a  continuous colour scheme, and everything goes together well. For example, Rihanna's album has red lipstick and red hair, and inside she has a photograph of her lying in a bed of red roses. On the CD there is a rose. They all link together. Same with The Script's album. This is something i will take in to consideration when designing my own Digi Pak.

A DigiPak

Digipacks are a type of CD packaging that can flip open like a book, or can have three parts, so that one portion of the packaging opens to the right and one to the left with the CD in the centre. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.
Digipacks were first created by MeadWestvaco, and their product, Digi-Pak is trademarked. As the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging. The pros and cons are that they look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases. Digipacks can be more environmentally friendly than jewel cases because they can be made of recycled paper - however, they aren't always in fact made in this way. Also, Digipacks don't crack like jewel cases do, but they will rip and eventually the paper begins to peel apart and separate.
After looking at different types of digi pak, i have decided to create my digi pak similar to the one at the top, the "Boards of Canada" album. I have decided to do this because i feel it's more simple than having many bits to fold out, and so maybe is more eye catching/interesting. 

OUR FINISHED MUSIC VIDEO!


This is our FINISHED MUSIC VIDEO! We are both so pleased with the result, and have really enjoyed the process of creating it. There are obviously some little things that i would change now it is finished but overall i am so pleased and love the message we have managed to convey. For example, i would probably make the flashbacks more obvious although i do like the effect as it is. I really love the quick shot changes and think this creates a great effect.

Finished editing


This second clip is from the finished edit. We have finished our editing and are now colour correcting the different clips to represent past and present. We have chosen to turn the past clips or 'memories' to a blue/purple colour and add some noise (20%) so there is a clearer difference between the two times. Also the blue connotes an unhappy mood and she is unhappy because he is no longer here.

Little Talks Process


Here is a exported version of our music video during the editing process. We have editied over 50% but have some areas still to fill. We have not colour corrected this video yet either, as we will do that at the end. We still have a blank area at 6.45 and we are finding this a challenging area to fill because we do not want the video to become repetitive.

Thursday 11 April 2013

Editing

We have started the editing process of our music video now. It has taken us a while to get the hang of Adobe Premiere Pro but now we understand what we are doing it is a lot easier. We have put the song in and are editing the clips together. We have decided that because the song is very fast paced we will keep the clips short and flashing to go with this tempo.


This is a screen shot from the editing process. We have now edited just over half of our film together. We have tried really hard to fit the visual image to the rhythm and lyrics. Because of this it has taken a lot longer to edit than we originally thought. We are sticking with the fast and flashing theme of the video clips and have decided to weave in an out of present and past in a dream like way. So far there is a pattern of clips relating to the song chorus/bridge/verse etc. I think it is good to have a pattern because it makes more sense in the viewers mind, especially when the video is quite abstract like ours is.

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