Tuesday 20 September 2011

CONNOTATIONS, DENOTATIONS, SEFIF AND SANS SERIF

DENOTE- Denotation is the thing that represents what the person or thing is. For example; the postman's uniform denotes he is a postman.
CONNOTE- Connotation is the aspects/elements of a clip that have a symbolic meaning about a person, group, place or thing. For example red nail varnish connotes power, but also represents danger.
SERIF- When text has added parts on the lettering, for example; Hello (this makes it more traditional and classic)
SANS SERIF- When the text is without serifs on the lettering. for example; Hello (without serifs makes the text look modern and less intellectual)

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